What’s in a name? How does the brain process color, shape and tone? How do you want your customers to feel or think about your brand? We want to know. Developing a logo is part of branding. One part. Developing a position for your business in the minds of those who will engage with your business is what we do. Your corporate identity should serve as a synonym for your industry. If you have a product to deliver to market, branding that product is a different process than that of branding your company. The process for developing or redeveloping your brand begins with a communications audit. And we can begin that process right now.
Paying to present your product or service in the proper media outlet is advertising. Making sure the media outlet performs efficiently and effectively is what makes our advertising campaigns successful. Designing and developing engaging and memorable creative delivered in the proper media outlet is great advertising. Our advertising campaigns drive traffic and increase profits. Today, people want a story. Not necessarily an epic. Something honest. Something credible. How many funny television commercials have you seen? How many brands did you remember in those commercials? Funny commercials usually involve serious money and if humor eclipses the message, well, that’s not funny. Our advertising campaigns involve a 360° approach to not only understanding your advertising goals, but understanding the goal your product or service represents to your customers. For your business, whether it’s business-to-business or business-to-consumer, advertising developed by us is the result of research, strategic vision, proper media direction and brand management. Advertising is like a caboose. We are more like a locomotive.
You think have a story? We’ll tell you if it matters and to whom it may or may not matter. Then we’ll make sure professional storytellers tell it. With a lifetime in the media business, we know our way around a newsroom. So-called PR firms usually lack practical experience developing and delivering the news to audiences. And it usually costs just as much to do it right as it does to do it wrong. Professional public relations is the distillation of information and its subsequent delivery to proper editorial sources. You need a press release? How do you know you do? We’ve managed events that involved every television, radio, newspaper and online news media outlet with a text message. It’s not what you know it’s who you know. News producers and writers trust us to help produce their shows. We know how to create coverage. We’ll not only tell your story, we’ll make sure it’s understood.